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Maker Studios has already partnered with the big guns for its Maker Select ad-buying service. Now the Disney-owned multichannel network has signed on its first small-scale agency, which leans heavily on social and digital.
San Francisco-based MUH-TAY-ZIK | HOF-FER becomes the first independent agency to gain access to Maker Select, which allows media buyers to purchase ad space on the network's 55,000 YouTube channels, as well as any other YouTube channel. Maker Select, introduced at the company's NewFront presentation in April, also offers Nielsen Online Campaign Ratings.
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