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CES 2016

Going to the Movies Could Be a Fully Interactive Experience by 2020

Screenvision CEO says sensors will improve audience connections

While sensors and beacons are driving the wearable tech and connected cars on display at CES 2016, they're likely going to change most everyday experiences, too, including going to the movies.

John Partilla, CEO of the cinema-advertising company Screenvision, says connected technology will radically change the movie-going experience as audiences' small screens interact with large film screens and digitally enabled theaters. He adds that in a cinema 2.0 world, marketers will also have interesting opportunities to connect with theater goers before, during and after show time.

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