Why Cream of Wheat, Ortega Are Back On Air

With the Olympics still fresh on many minds, B&G Foods is using the opportunity to launch new TV spots today and shine some spotlight on two of its lesser known brands: Cream of Wheat and Ortega.

In both cases, B&G Foods' TV spots will feature stars from this year's Games, similar to what Kellogg has done with gold medalist Michael Phelps (Kellogg this week expanded its tie-in with Phelps by putting the swimmer's face on packages of Club Crackers and Kellogg's Rice Krispies Treats Marshmallow Squares).

The spot for Ortega will debut during this evening's 2008 Tour of Gymnastics Superstars, airing on My Network TV. B&G Foods, Parsippany, N.J., created four one-minute commercials to be broadcast during the program. The brand also has sponsored three Olympians