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Election 2016 has been an exhausting experience for just about everyone. But for brands, it’s certainly created potent cultural moments they can tap into.
CP+B has helped Hotels.com do just that with an amusing campaign with Captain Obvious. The agency’s chief creative officer, Ralph Watson, chatted with Adweek about that work and other cool recent projects as we caught up with him during Advertising Week.
Check out the video above for more from Ralph, including his three favorite ads of all time, and when he first knew he was destined to be an art director.
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