Why This Agency Opened a Chain of Fast-Casual Pizza Restaurants

Boston's Breakaway builds it from the ground up

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From Chipotle to Shake Shack, millennials and Wall Streeters alike love a good fast-casual chain. So when Boston agency Breakaway had the opportunity to invest in and build its own chain of fast-casual pizza shops from the ground up, it couldn't say no. 

"When [founder Doug Ferriman] had the idea for the new pizza, I sat with him to conceive the new business under this new model where we would not just be an investor but a true partner in the business," said John Burns, Breakaway chief investment officer and CEO of Oath Craft Pizza

Oath's Nantucket location opened in May Oath Craft Pizza

The team at Breakaway, which doubles as a venture capital firm, was intrigued by the unique ovens Ferriman uses to cook the pizzas in under 90 seconds.

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