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Geographically, West Palm Beach’s TV and radio markets differ significantly. Much larger than the radio market, the TV market runs north to include Fort Pierce and Vero Beach.
Over-indexing affluent consumers give the market’s media outlets a good selling proposition, although like other Florida markets, West Palm is contending with the real estate fallout, which trickles down to other retailers.
The TV market may be ranked No. 38, but it behaves like a top 20 market when it comes to competition among the local stations.
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