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Wendy’s has hired WPP’s Bravo Group in Miami to handle creative duties on its Hispanic ad account following a review, the fast-food giant said today.
The chain spent $25 million in major domestic Hispanic media last year, and $8 million during the first half of 2010, per Nielsen. Wendy’s had previously worked with the Vidal Partnership on the assignment.
Bravo will transition into its new role over the next 60 days. Hispanic media planning and buying remain with Publicis-owned MediaVest and MV42.
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