Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Two months affer the departure of top marketer Ian Rowden, Wendy’s has named Paul Kershisnik interim CMO at the fast-food chain.
Kershisnik, who joined Wendy’s, Dublin, Ohio, in March 2007 as svp, marketing, strategy and innovation, will oversee all marketing activities, working with Bob Holtcamp, who has also been promoted to svp, brand management.
Together, Kershisnik and Holtcamp will spearhead the brand’s transition to its “Waaaay better” marketing campaign, which presents Wendy’s offerings as superior to other types of fast food.
The new creative, handled by Kirshenbaum Bond + Partners, New York, introduced two weeks ago at the company’s annual convention in Orlando, Fla.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in