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NEW YORK Welch Foods is reviewing creative duties on its ad account and is using Chicago-based consultancy Jones Lundin Beals to manage the search, sources said.
The incumbent, WPP Group’s JWT, is not participating in the process, an agency representative confirmed today. “We wish them the best of luck in their future endeavors,” the rep added.
Jones Lundin and the Concord, Mass.-based client could not immediately be reached.
Major media spending on the Welch’s brand has declined in recent years to nearly $15 million last year from about $20 million in 2006 and roughly $25 million in 2005, according to Nielsen Monitor-Plus.
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