WaPo to Shutter Green Site Sprig?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Turning green into gold on the Web is proving more difficult than some media outlets had imagined. Case in point: Washingtonpost.Newsweek Interactive is planning to shut down its green-themed content site Sprig.com, according to sources.

WaPo officials provided the following statement: “The Sprig site remains live, but we are in the process of assessing how it fits into our portfolio of digital products.” Content on the site does not appear to have been updated in several days.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in