Marketing and ad veteran Jenny Wall has been named president of Hollywood marketing firm Crew Creative, a newly created position where she'll oversee a company-wide restructuring and promotions of several key executives.
The reorganization will further streamline Crew Creative, which aims to be a one-stop shop for marketing ideas and materials like Web campaigns, trailers and one-sheets, on-air promotions, radio spots and bus art. The firm recently won two Key Art Awards, doled out by Brandweek's sibling publication The Hollywood Reporter, for advertising the L.A. Shorts Fest and the international print campaign for Universal's Knocked Up feature film. Other standout work includes marketing for The 40-Year-Old Virgin and Discovery Channel's Shark Week, and an online widget for the hit show Deadliest Catch.
Wall recently was president of the company's fast-growing interactive division, working with a roster that includes TV and film clients like Discovery, HBO, ESPN, CNN, Bravo, Fox, TLC, Lionsgate Films, Universal Pictures and Warner Bros.
Before that, she had co-founded GO Marketing, whose work on HBO's Angels in America and Paramount Pictures' Mean Girls helped draw in significant audiences for both projects. Wall's also worked directly with brands like Mercedes-Benz and Stoli Vodka during a stint at Tracy-Locke/DDB Needham.
Now she'll be the No. 2 exec at Crew Creative under CEO Damon Wolf. Her appointment comes as the shop elevates five executives with new titles and added responsibilities, while the current president of the firm's audiovisual department, Scott Edwards, will continue in that role. They will report to Wall.
Seth Phillips Althoff, a seven-year Crew veteran, is the new president of operations and employee relations, overseeing human relations and IT; Lisa Bourcier-Sams, who has worked on award-winning campaigns for TV series like Rescue Me, Dirt and Family Guy, becomes president of network print; Heather Johnson, who will supervise a team of more than 50 creative directors, account execs and art directors, takes the president of theatrical print title; Julianne LaMarche, already a Wall team member, becomes president of interactive, overseeing design, development and technology, account management, outreach, media buying and video services.
Matthew Rachleff, who's been at Crew for five years, will be president of strategic initiatives, shepherding new business and building a strategic marketing practice to help clients expand their brands.