Walgreens Reviews its Media Planning and Buying Business | Adweek Walgreens Reviews its Media Planning and Buying Business | Adweek
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Walgreens Reviews $200M+ Media Account

Incumbent Starcom is expected to defend

Walgreens is reviewing its media planning and buying business, sources said.

The retailer spent more than $203 million in media two years ago and nearly $190 million in the first nine months of last year, according to Nielsen. Those figures don't include online spending.

R3:JLB in Chicago is managing the search process and the incumbent, Publicis Groupe's Starcom, has been invited to defend, sources said. 

The media search comes a year after Walgreens reviewed its creative account. After last year's search, GSD&M emerged as the brand's new lead creative agency.

The brand's current campaign uses the tagline, "At the corner of happy and healthy."

R3:JLB declined to comment and Walgreens could not immediately be reached.

 

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