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NEW YORK Major League Soccer has renewed and expanded its sponsorship agreement with Volkswagen of America, signing a new four-year deal that renews the automaker’s status as the official vehicle of the pro soccer organization.
While financial terms were not disclosed, the new pact calls for VW to receive in-stadium placement, including signage during national broadcasts.
As part of the package, VW vehicles will be featured prominently at MLS special events and league operations, including player appearances.
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