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Volvo Car Corp. is reviewing its centralized global creative advertising which is managed by the marketing team at corporate headquarters and is distributed and customized locally. Arnold Worldwide, Amsterdam, is lead agency for Volvo’s VCC Central Marketing.
However, the review is understood to only include that business. Other Volvo assignments with local Arnold and Havas agencies, along with digital and data-driven relationship marketing shop Havas EHS are not part of the current brief. In April, for instance, Arnold Boston, as part of its working relationship with Volvo Cars of North America, launched a new campaign positioning Volvo as an alternative luxury brand.
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