Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Virgin Mobile USA has awarded its media planning and buying account to Havas’ MPG North America and Media Contacts after a review, the client has confirmed. The assignment is effective immediately.
The client spent around $15 million on ads during the first 10 months of 2008, per Nelsen Monitor-Plus, which was roughly in line with full-year ’07 spending.
The incumbent was Durham, N.C., independent McKinney, which defended, and continues to handle creative chores, not part of the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in