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Trust is the lubricant that helps a sophisticated economy run smoothly. That’s why a sudden decline in trust – doubting that people and institutions will repay their loans, honor their contracts, pay their bills, etc. — is
doing so much to prolong the recession. In this environment, it makes sense for brands to address consumer distrust in more obvious, literal-minded ways than they would in better times. And that’s what we find in this spot by Dallas-based TM Advertising for Idearc Media, publisher of the Verizon Yellow Pages and provider of Superpages.com.
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