Verizon "Droid X Is Here" | Adweek Verizon "Droid X Is Here" | Adweek
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Verizon "Droid X Is Here"

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Continuing its odd but entertaining evocation of scary science-fiction themes to tout smartphones, Verizon Wireless shifts from its "the network's everywhere!" Orwellian future shock into new territory with a cinematic Droid X commercial that sees a space-suited explorer undergo a cool/disturbing transformation when he reaches inside an otherworldly artifact. His flesh morphs into a Droid X. I wonder if the signal fades whenever he shakes hands? If so, look for Verizon to offer free oven mitts to solve the problem. Given the Alien set-up and the client's predilection for f/x, I half expected a cellular tower to spring out of the guy's chest. That would have made the spot a lot more memorable. --David Gianatasio