Kirshenbaum Bond & Partners West has been awarded the $7 million Vegas.com advertising account and is set to design a TV and print campaign for the official Las Vegas travel site.
The San Francisco shop will also handle online advertising, direct marketing, promotions and media buying and planning. The client, which is a division of the Greenspun Media Group, a Las Vegas-based real-estate and publishing company, sells travel and hotel packages to Las Vegas via the Web site. The site also provides information on gambling and dining options.
KB&P West was selected after an informal review involving undisclosed agencies. Advertising had mainly been handled in-house, with various shops occasionally doing project work.
"These are very smart people with a lot of energy and influence, and we're very excited about working together," said Nigel Carr, KB&P West's managing partner, adding that the shop was chosen partly because of its experience with Wyndham Hotels and high-tech client Cisco. Carr pitched the Vegas.com account with creative director Jeff Musser and account director Kim Getty.
"They are really a travel site, so travel and online experience was more important than casino experience," Carr said. "They were looking for an agency that understands travel, online advertising and direct marketing."
Sources said Vegas.com's executives approached KB&P West in late September. "We got right to pitching them, because we had everything they were looking for," an agency source said.
Client executives said they were also drawn by the agency's "big ideas."
"The KB&P team impressed us with ideas that meet the challenge of encapsulating all that Vegas.com offers," said client president Howard Lefkowitz. "The fun and passion we put into developing the site comes to life in the campaigns they are developing and will add excitement for our partners and the city."
The print and TV advertising is scheduled to launch in January. It will appear in local media and in markets that traditionally have a high concentration of travelers to Las Vegas.
The Vegas.com site was launched in 1998.