Vegas Bets on Spontaneous Travelers | Adweek Vegas Bets on Spontaneous Travelers | Adweek
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Vegas Bets on Spontaneous Travelers

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Responding to apparently crazy times, the Las Vegas Convention and Visitors Authority next week will launch a campaign themed "Crazy times call for crazy fun" aimed at last-minute travelers

The new tagline will not replace "What happens here, stays here," which is on hiatus until new TV spots break this fall.

Three new TV ads, created by hometown agency R&R Partners, are based on a strategy hatched after the agency and tourism authority noted that winter and spring visitors were booking hotel reservations just days before arrival rather that two to three weeks in advance.

Why? With bad news prevailing about rising gasoline prices and the economy in general, consumers are fearful about planning an excursion. But the campaign hopes to catch consumers in a spontaneous mood and drive them to a Web site featuring deals on rooms and travel packages. "The Authority did see more Web traffic