Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The United States Tennis Association has decided that two agencies are better than one.
After a review, the USTA has hired DDB, New York, to handle brand image advertising and mcgarrybowen, Chicago, to create ads around tournaments like the U.S. Open. DDB's first work is expected to break in the second quarter of 2013.
Previously, the association used a single shop, The Martin Agency in Richmond, Va., for the bulk of its advertising efforts. Martin, whose relationship with the assocation dated back to 2009, declined to participate in the review.
The USTA, which is based in White Plains, N.Y., is
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in