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NEW YORK The U.S. Olympic Committee has appointed former National Football League executive Lisa Baird to the CMO post vacated by Rick Burton, who resigned in November.
Baird will lead the USOC’s sales and marketing divisions, including contract renewals with top clients like AT&T, Bank of America and Kellogg’s. The post goes into effect next week.
Prior to joining the USOC, Baird was a consultant at Brand Value Advisors, a private equity, mergers and acquisitions firm. Before that, she was svp, marketing and consumer products for the NFL.
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