USA Swimming Asks Kids to Trade Basketball for Cannonballs

Aims to improve low rank amongst team sports

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A recent campaign from USA Swimming, which promotes participation at all levels in addition to the Olympic team, attempts to get kids back in the pool.

According to the Sports & Fitness Industry Association, swimming ranked 17th out of 24 sports for participation levels in 2013. The campaign from USA Swimming is an attempt to rekindle interest in the sport, and will be heavily promoted in August as students consider sports for the upcoming school year.

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