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ATLANTA Americatel has chosen Zubi Advertising to handle the creative portion of its $25 million U.S. account, sources said.
The Coral Gables, Fla., shop outperformed crosstown incumbent Contacto and Publicis’ Bromley Communications of San Antonio in a review.
Starcom Media Vest Group in Chicago will continue to handle media buying for the Miami-based telecom.
Sources said Zubi will begin work on three projects: pre-paid calling cards, long-distance subscriptions and the client’s best-selling product, the 10-10-123 calling code service.
Efforts
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