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UPS has awarded its global marketing services account to Ogilvy & Mather after a review, the client confirmed on Monday. The shop partnered with WPP media agency Maxus.
Christine Owens, client svp, communications and brand management, said: “UPS believes Ogilvy is the right strategic partner because their ideas reflected an understanding of UPS’ culture and business. They demonstrated exceptional strategic and creative thinking and an integrated, global approach.”
Ogilvy worldwide CEO Miles Young added: “We are thrilled, excited, exhilarated.
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