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Nielsen is facing mounting pressure to reverse its decision to replace live data with a live-plus-same-day metric in its local meter market overnights and electronic data files. The Association of National Advertisers Monday (Nov. 23) is set to release a “point of view” calling for the live-only stream to be retained.
ANA is the second major advertising organization to ask Nielsen to change its decision. Last week, the American Association of Advertising Agencies’ Media Policy Committee sent a scathing letter to Nielsen chairperson Susan Whiting, accusing the research firm of “taking sides” with the broadcasters, changing the currency and interfering with the negotiation process.
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