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Ogilvy & Mather has expanded its relationship with United Healthcare, landing lead creative duties on the health maintenance organization’s advertising account, the WPP Group agency said today.
Previously, the shop’s OgilvyOne unit handled direct marketing projects for United’s Secure Horizons division. Ogilvy will now serve as lead agency for the parent company.
The selection came after a review in which there were three other undisclosed finalists, said sources. Select Resources International in Santa Monica, Calif., managed the search.
The client spent $30 million in major measured media last year — down 50 percent from $60 million in 2007, according to Nielsen Monitor-Plus.
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