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When a major marketer like Unilever is readying one of its biggest launches by a global comparison, they’re not going to just toss up a TV spot, a slate of banner buys and post a couple tweets. In the case of the company's new hair care product Clear Scalp & Hair Therapy, the CPG company is taking a unique tack: a choose-your-own adventure.
The campaign debuts in the traditional sense with a 15-second spot that will run during tonight’s premiere of America’s Got Talent on NBC.
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