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Before Twitter and Facebook, the easiest way for Internet users to share content was to copy information and paste it into e-mails. One startup thinks there’s a way for publishers to cash in on the behavior.
Tynt, a San Francisco-based analytics company, is working with a raft of publishers, including Time Inc. and Conde Nast titles, to help them determine what topics people are most engaged with based on their copying habits. Tynt returns the analytics to publishers that can make money from people copying their content.
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