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NEW YORK Turner Broadcasting’s Jim Donofrio has joined New York’s promotional team as a senior vice president of marketing.
Donofrio joins forces with Lisa Kraynak, a former Viacom executive who has been working as svp marketing in the organization since the beginning of 2004. Both report to CMO Joe Perello.
The office works to develop marketing programs for the city, which earlier in the year unveiled a partnership with beverage company Snapple. A new agreement is expected in coming weeks with another major corporate sponsorship and an image campaign for the city.
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