Troiano Leads Holland-Mark Digital

Boston independent Holland-Mark has formed Holland-Mark Digital under the leadership of social media pioneer and brand consultant Mike Troiano. “Since our rebirth [in 2007 after a run in the ’90s], the digital offering has been a critical part of our success,” said agency CEO Chris Colbert. But we knew that to really step it up we needed to find a partner who had the strategic chops and real-life experience to be able to guide our clients through the maze of digital opportunity, while ensuring that whatever we do is part of a holistic approach to driving their business.