Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Toyota Motor Sales USA expands on its “Everyday” campaign with eight new TV spots for 2000 model year cars beginning this week. Billings are estimated at $150 million, said sources.
The 30-second spots, from Saatchi & Saatchi Los Angeles, tweak the theme to become a two-word phrase, “Every day,” and add extra words that fit the plot of each ad, said agency chief executive Scott Gilbert.
In a spot for the Corolla, an entire city goes black after a power failure at the millennium, but the reliable Corolla is unaffected and drives away.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in