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BOSTON Independent Toth Brand Imaging introduces the tagline “Keep it pure” in its first salvo for K-Swiss.
The work breaks in March publications and features tennis stars Tommy Haas, Alona Bondarenko and Anna Kournikova and triathlete Chris Lieto, among others, all photographed by Richard Phibbs.
The ads feature two images of each athlete (action shots and stylized portraits) and use no copy other than the tagline.
Toth in Cambridge, Mass., added the footwear business last December following a review.
Toth
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