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Top 10 Commercials of the Week: Sept. 28 - Oct. 5

H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

Lana Del Rey channels David Lynch for H&M.

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This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network engaged in some self-love for its 20th birthday. 

Many of the hundreds of TV commercials that air each day are just blips on the radar, having little impact on the psyche of the American consumer, who is constantly bombarded by advertising messages.

These aren't those commercials.

Adweek and AdFreak have brought together the most innovative and well-executed spots of the week, commercials that will make you laugh, smile, cry, think—and maybe buy.

Video Gallery: Top 10 Commercials, Sept. 28-Oct. 5