The iPhone 5 says, "Cheeeeeeeeee ... eeeeeeeeese!"
This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an injured Chicago Bulls star.
Many of the hundreds of TV commercials that air each day are just blips on the radar, having little impact on the psyche of the American consumer, who is constantly bombarded by advertising messages.
These aren't those commercials.
Adweek and AdFreak have brought together the most innovative and well-executed spots of the week, commercials that will make you laugh, smile, cry, think—and maybe buy.
Video Gallery: Top 10 Commercials, Sept. 21-28