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Top 10 Commercials of the Week: Oct. 5-12

Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

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This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO Go does.

Many of the hundreds of TV commercials that air each day are just blips on the radar, having little impact on the psyche of the American consumer, who is constantly bombarded by advertising messages.

These aren't those commercials.

Adweek and AdFreak have brought together the most innovative and well-executed spots of the week, commercials that will make you laugh, smile, cry, think—and maybe buy.

Video Gallery: Top 10 Commercials, Oct. 5-12