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TNS Media Research is partnering with interactive program guide developer Rovi, in a bid to create advanced measurement systems for cable set-top boxes.
Per terms of the agreement, TNS and Rovi will join forces to provide audience-measurement and IPG usage data to cable systems and advertisers. Both parties will look to measure viewing across live, time-shifted and on-demand programming.
Long a dominant player in the IPG space, Rovi (formerly Macrovision) developed the i-Guide IPG, in a joint effort with Comcast.
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