Time Inc. and Sprint Team Up to Conquer Mobile Ads

Marrying content with targeting

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Mobile advertising has lagged consumer behavior, but now Time Inc. and Sprint have struck a wide-ranging deal to crack the burgeoning market.

The deal lets the No. 1 U.S. magazine publisher tap into the carrier’s 56-million user base through Sprint’s personalized ad-targeting service, Pinsight Media+. Advertisers will have access to Sprint’s mobile portal, ad networks like Jumptap and third-party publishers like AccuWeather. Likewise, Sprint will be able to run clients’ ads on the mobile sites of Time Inc.’s

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