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BOSTON Toy in New York has been hired by online TV service TidalTV for advertising chores following a review, the independent shop said today.
Toy will develop a new branding initiative for the Internet service that offers free online access to television programming. The client is new and has done almost no previous promotion.
“There is nothing more exciting than working with a new company to build its brand,” said Anne Bologna, CEO, Toy. “And TidalTV has brought a unique, consumer focus to the field; one that harnesses today’s seemingly limitless entertainment video content in order to bring the viewer just what they want to watch.”
Since
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