They're Still Afraid of Imports

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Stories about toxic imported products have mostly fallen off the front page, but consumers have not forgotten last year’s fears about the matter. A poll by Harris Interactive for the Wall Street Journal Online’s Health Industry Edition finds high levels of distrust for products from China and other developing countries.

Toys are a conspicuous focal point of such concern. Asked how confident they are in the safety of children’s toys made in developing countries like China, India and South Africa, 42 percent said “not at all” and 30 percent “not very.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in