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These Brands Are Striving for Top Honors in Social Media at the 2016 Shorty Awards

See the most viral moments and campaigns

Last Week Tonight with John Oliver is nominated for Best Overall YouTube Presence. Last Week Tonight

These days, every brand wants to lay claim to having the buzz-worthiest campaign on Snapchat, YouTube, Instagram and every other social media platform. Now in its eighth year, the Shorty Awards recognizes that: individuals and organizations who produce great content on social media. On Tuesday, the show announced its 2016 finalists.

"We're seeing creative video content take center stage on social media now more than ever before," said Gregory Galant, Shorty Awards' co-founder. "As brands and agencies play with new mediums and content formats including Periscope, Snapchat, YouNow, Facebook Video and Instagram Video, it's been interesting to see the ways these platforms are being incorporated into larger strategies."

Four new categories were added to the Shorty Awards slate this year: "Best in Live Streaming Video," "Best in Virtual Reality," "Best Physical & Digital Convergence" and "Best Use of an Emerging Platform." The most-entered category this year was Best Social Good Campaign, according to Galant. "While we already know that online audiences have become more comfortable with brands in the social space, we are also seeing that socially conscious organizations resonate especially well with consumers," he said, adding that virtual reality and augmented reality likely will be the breakout technology of 2016.

The Shorty Awards winners will be announced on Snapchat on March 22. Check out the full list of finalists below:  


Best Overall Facebook Presence

AJ+

Bleacher Report: The Social Voice of Sports

Bloomberg Politics On the Campaign Trail

Best Overall Instagram Presence

Airbnb 

Disney Baby

Endless Table

Lokai

smart a journey fortwo

Best Overall Tumblr Presence

Doctor Who

Girls

HUNT the TRUTH Audio Series

Launch of Splatoon U.S. on Tumblr

Dr. Eggman Twitter Takeover

iHeartRadio

Orphan Black

San Diego Zoo Tumblr

Best Overall YouTube Presence

Last Week Tonight

Gamedayplus

The Year of GoPro: Best on YouTube

Best Use of Facebook

The Strain

Beyond Utility: 1000 to 1

Caregiving Fotonovela

IKEA Germany Facebook Page

LEGO Kronkiwongi

Most Confident Fan

Silent Ads

The Shelter Pet Project

Ultimate Immersion: GoPro Spherical and VR

Best Use of Instagram

#ChooseToStart with Moto E (Motorola Global Device Launch)

BBC Earth 500px Instagram Takeover

Beats By Dre Straight Outta Compton

Don't Like & Drive

Endless Table

Saturday Night Live: SNL 40

Slurpee Tastes Like...

The Tonight Show starring Jimmy Fallon

The Voice

Best Use of Pinterest

The First Ever Pinterest Yard Sale

Best Use of Snapchat

Call of Duty: Hack in Black

Cedar Point Catch-a-Ghost

Refugee Crisis - A Snapchat Documentary: BBC Panorama

Best Use of Tumblr

Apple Music x Fetch - Taylor Swift Tumblr Promotion

Bates Motel Fan Art Guestbook

Critics' Choice Awards Fan Art Red Carpet

Hulu: The Perfect GIF

Orange Is the New Black Contraband Phone

Best Use of Twitter

 

#SmartGirlsAsk Launch at the Emmys Red Carpet


Syfy, Sharknado 3: Oh Hell No!

Dove and Twitter #SpeakBeautiful

Get Real: Rallying Around The Truth About Milk

Lovin' The Super Bowl

Nicebot

The Tonight Show starring Jimmy Fallon

The Voice

Best Use of Vine

#AllNaturalTag

Design On Vine

Disney Vine

JBL #CordFail Effect (Back and Bigger Than Ever)

Best Use of YouTube

My Tales of Whisky Yule Log

#WatchMeDanceOn

Always Unstoppable

Do You Adventure?

Doctor Who: The Fan Show

Madden: The Movie

Best Use of an Emerging Platform

Ex Machina TINDER TURING TEST

Fred Water: "Our Flask Runneth Over"

LinkedIn Proves Importance of Destination Marketing for Philadelphia

Mr. Robot: Debt Deletion

Selfie Induced Horror

Slot Car Holiday Heats

Sour Patch Kids™ Singles Awareness Day

The Gallows Scare Test

Best Influencer and Celebrity Campaign


Apartments.com: #MovinOnUp

"I Am A Witness" Bullying Prevention Campaign

#LeftSwipeDat

El Streaker

Fostering Brand Loyalty via Fútbol - How MasterCard OwnedCopa America 2015

How HSN Took 1 Million+ People to the Serena Williams NYFW Show

JBL #CordFail Effect (Back and Bigger Than Ever)

Lucy The Robot

Marshawn Lynch's Skittles Press Conference

Molly Hartley's Social Media Exorcism

My Tales of Whisky Yule Log

PlayStation: Happy Birthday PewDiePie

SnapperHero: First Scripted Series on Snapchat

Social Influencers Launch Nickelodeon's Latest Hits

Taken 3 - Liam Neeson LinkedIn Contest

That time Arby's made friends with Jon Stewart

The Board

Best Integrated Campaign


Love Has No Labels

Battle Gym

Domino's AnyWare

Hockey Heaven

Lucy The Robot

WestJet Christmas Miracle: 12,000 mini miracles

What Is Code?

Best Mobile Campaign

2015 MTV EMA

Daily Dish App

Lucy The Robot

Taco Bell Mobile Ordering Application

Treatster
 

Best Multi-Platform Campaign

#NewWords - Dictionary.com

@SummerBreak, a single summer told over multiple platforms

#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy

201 Days of The X-Files

Burglar on Demand

Carmilla Series

Endless Table

Every presidential debate, every platform, on CNN

Madden: The Movie

MasterCard Priceless Reunions

Maytag Man Social Campaign

NBCUniversal: TV Everywhere 'BEST EVER' Multi-Platform Campaign

One More Day

Orange is the New Black Season 3 Social Campaign

Oxygen's The Prancing Elites Project Season 1 Marketing Campaign

Small Business Saturday 2015 Show Your Love Campaign

Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection

WWE WrestleMania 31

Best Social Good Campaign

Ford Go Further Stories

"Love Has No Labels" Diversity & Inclusion Campaign

#BigTobaccoBeLike

#ClimateChangeisReal

#ENDTHEBACKLOG: Because Survivors of Sexual Assault Deserve Justice

#GayIsOK

#HavasPeepShow

#LeftSwipeDat

#PrankItFWD

#SaidNoSchoolEver

2015 MTV and Trojan Pro Social & VMA Campaign

5 for Big Cats

Blue Shirt Day

Carol's Daughter #BornandMade

Cecil the Lion

Connor's Cure

Give Cozy, #GetCozy Truck Tour

High-Five. Give $5. Save Big Cats.

LEGO Kronkiwongi

M&M'S Red Nose Day Campaign

Nicebot

One Million Reasons to Say #IDO

Poverty is Sexist

Tall order, months in the making

TOMS One Day Without Shoes 2015

Tumblr's 'Post It Forward' Campaign

Best Use of Animated GIFs

Hannibal Travel Posters

Hulu: The Perfect GIF

Hulu: TV GIFs

Kitty Litter Angel

That New Phone Feeling

Tis the SEAson for Long John Silver's

 

Best Contest or Promotion

 

Who Won Booking Summer?

Intuit QuickBooks Small Business Big Game

JetBlue's Soar With Reading

Lucy The Robot

Mr. Robot: Debt Deletion

Best Data Visualization

#Cokenomics

Clorox: For When Things Go Viral

Did you know?

Spotify Found Them First

Spotify Singles

Spotify Taste Rewind

What's Really Warming the World?


Best Use of Emojis

Holy Popemoji!

Jordan Brand, Emoji Battle

#GiveAShit by WaterAid

2015 "MTV Video Music Awards": #VMA Moonman Emoji

Best Use of Emojis: FX Emoji App

Emoji Ordering

Emoji Passcode

Emoji Turns Real

Best Use of a Hashtag

#FeelsLikeHome Best Hashtag

#FlipOffFur

#GayIsOK

#HavasPeepShow

#StandUp4

Always Unstoppable

Blue Shirt Day

Chevrolet #BestDayEver

Dove and Twitter #SpeakBeautiful

Freedom to Marry - Love Must Win

George Takei & #BoycottIndiana

M&M'S Red Nose Day Campaign

MasterCard #AcceptanceMatters

Taco Bell #liVeMAs at the VMAs

The #62MillionGirls Yearbook

Vikings Hashtag Raids
 

Best use of Live Streaming Video

Applebee's Taste The Change

Big Blue Live

Mr. Robot: Debt Deletion

Taco Bell #liVeMAs at the VMAs

WWE Tough Enough


Best Use of a Meme

Epic Slow Memes

Straight Outta Somewhere

Best Photography and Graphics

Accion on Instagram: Stories from Around the World

Endless Table

High-Five. Give $5. Save Big Cats.

Hulu, The Mindy Project Season 4

Next Level: GoPro Photography

Please Like Me

Spy Action Figures

Syfy, Z Nation Season 2

Team USA | My Focus

The Strain S2 Social Media Campaign

ZICO Coconut Water Puts Life in Perspective - Literally and Figuratively

Best Use of Video

Grit & Grain - The Story of Bourbon County Stout

#HatchKids vs. Child Hunger for Unilever Project Sunlight

#LeftSwipeDat

ALDI Cart Smarts with Ben Bailey

American Family Insurance: "Everyone's Dream Needs a Champion" Signs of Support

Coca-Cola: Dark Iftar "No Labels"

First Haircut

Glad Press'n Seal Wraps Outside the Lines Around the Home

Love Has No Labels

Lucy The Robot

My Tales of Whisky Yule Log

Orange is the New Black 'Twas a Night in Litchfield Holiday Video

Party Hard Moms

Play the Guggenheim

Saucony Seeker Campaign

Slurpee Tastes Like...

The Fight for $15 Veteran's Day Video

Tiny Hamster's Tiny Tiki Party

Translating Tech with Avaya

Undercover Budweiser

Wish Writer

Best Use of Virtual Reality

2015 MTV EMA

"Survive the Strain" Virtual Reality Experience

Discovery VR

Driver's Seat VR Experience

Experience the TOMS Virtual Giving Trip

Step Into the "Circle of Life" - The Lion King VR Experience

Ultimate Immersion: GoPro Spherical and VR


Best in Customer Service

Optus' best in class crisis response in social

Sunny Service Days at DFW

Tale of tiger's big adventure highlights airport's commitment to customer service

How Hyatt Uses Social Customer Service to Better Care for Guests

Chobani Customer Service

Best Integration with Live Television

2015 MTV EMA

Doctor Who

Fox News & Facebook Live Debate

Lovin' The Super Bowl

The Voice

Visa One Handed Catch: Super Bowl Guinness World Record

Best Use of Gamification

#CatchDrogon

Orange is the New Black Twitter MASH Game

Stitchers - Hack the Case

Best Use of Humor

#SaidNoSchoolEver

Archer: Pam's Hacked Photos

Ladbrokes Barkingham Palace Gold Cup

Last Week Tonight

Mustang Speed Dating

My Tales of Whisky Yule Log

Party Hard Moms

Say No To Spec

The Daily Show - Debate Live Twitter Coverage

Best Online Community

@CBC's "VALENTINES FOR CANADA"

@SummerBreak, a single summer told over multiple platforms

#AirbnbSundance

AJ+

BBC America on Snapchat

American Horror Story: Hotel

Bowser Takes Over the Mario Party 10 Virtual Launch Party

Comcast Redesigns Customer Help & Support Community

Community for Yahoo

Doctor Who

Furious 7

Good Tweeting, great eating!

HeForShe.org

Jane the Virgin x Wattpad

Microsoft Brand Social

Orphan Black

Planet of Triumphs

Scream Queens Virtual Rush

Taking Stoked to the Next Level: GoPro

Whistle Sports
 

Best Physical and Digital Convergence

#HavasPeepShow

#IAmAgent23

#Narcos bills

B-Dubs Alive Events

Coca-Cola "What's in a name?" Times Square

Come Seek Live

Is Space Beast?

MYER Spring '15 Runway to Live-Way

Priceless Elevator Pitch

Uber Safe

WestJet Christmas Miracle: 12,000 mini miracles

Wonderpacks
 

Best Real Time Response

#HaveUFoundtruTV

Adopt A Life Partner

American Family Insurance: Insure Carefully, Dream Fearlessly

Burglar on Demand

High-Five. Give $5. Save Big Cats.

Jordan Brand, Emoji Battle

Love is On

Lovin' The Super Bowl

MasterCard Gwen Stefani #PricelessSurprises - Pride Week

Play-Doh: Explore What's Possible

The French Piste Project

The World Through Mr. Robot

Vikings Season 3 Hashtag Raids

Wingstop #SquashTheBeef


Best Media Buying Strategy

Impractical Jokers Live Punishment Special

Lucy The Robot

The Daily Show with Trevor Noah Google Search Campaign

Best Social Media Tool

#EveryDayCare - Whirlpool, DigitasLBi and Crowdtap

Chatterbox for Periscope Chrome Extension

Nicebot

Plotagon - Animate Yourself
 

Most Creative Use of Technology

100 Dancing Robots Come to Life (ft. Jordyn Jones)

American Greetings ThankList

Lucy The Robot

Netflix socks

Nicebot

Play the Guggenheim

Project Katrina

Rickstaverse

Spotify Found Them First

Spotify Singles

Uber Safe

UMOOD
 


Best in Auto

Beyond Utility: 1000 to 1

Chevrolet #BestDayEver

HR-V "Selfie"

Mustang Speed Dating

smart a journey fortwo

The Greatest Interception Ever

Trollidays


Best in Business to Business

#BallotBriefcase on Snapchat

HP Propel IT!

Love My Store Campaign

Lucy The Robot

Project Rebirth

Say No To Spec

The Intermodals

Translating Tech with Avaya

Best Consumer Brand

Always Unstoppable

Coca-Cola: Dark Iftar "No Labels"

Lucy The Robot

Straight Outta Somewhere

Best in Education

#CongratagradNYU

John Jay College Insta-Challenge
 

Best in Entertainment

#BeatlesOnSpotify

2015 MTV EMA

Axe and Cross Viral Website / The Last Witch Hunter

Back to the Future 30th Anniversary Edition

Bravo's Daily Dish

Chegg Music 101: #EdOnCampus

Cineplex celebrates movie lovers with FanScreen!

Comedy Central Roast of Justin Bieber

Doctor Who

Furious 7

Lily & The Snowman

Luke Bryan Digital Autograph Application

Night of Too Many Stars - America Comes Together for Autism Programs

Orphan Black

Oxygen's Very Real

Peanutize me!

Selfie Induced Horror

Spotify Found Them First

Spotify Singles

Spotify Taste Rewind

STX Entertainment's "The Gift"

Trainwreck Social Campaign

Universal Unfriended Social Campaign

World Wrestling Entertainment (WWE)


Best in Family and Parenting

#EveryDayCare - Whirlpool, DigitasLBi and Crowdtap

Lego Kronkiwongi

Plum Organics: Parenting Unfiltered

Toyota Family Trails


Best in Fashion, Beauty and Luxury

Carol's Daughter #BornandMade

Plastique

The Professionals Collection


Best in Financial Services

Genuine Human Goodness

Meet Halfway

See Your Retirement

TDThanksYou 2.0


Best in Food & Beverage

#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

ChocPlusWhat?

Hidden Valley:Taste Not Waste

Lovin' The Super Bowl

M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy

M&M'S Red Nose Day Campaign

Made With Chobani

Party Hard Moms

That time Arby's made friends with Jon Stewart

Best in Games

Best Fiends "World's Biggest Mobile Treasure Hunt"

Cedar Point Catch-a-Ghost

Hunt the Truth Audio Series

Lego Dimensions: The Ultimate Social Media Collaboration

Madden: The Movie

Best in Government and Politics

Honor Flight

The Fight for $15

The Royal Navy Engineers Recruitment Campaign
 

Best in Health and Fitness

#CignaRunTogether at #DisneylandHalf Marathon Weekend

Brooks #thankyourunning ignites a global gratitude movement

Cannes Paddleboard Wellness Moment
 

Best in Home and Decor

JCPenney's A+ Instagram Guide for Back-to-School

The First Ever Pinterest Yard Sale

Best in Hospitality

Shangri-La: A World Of Christmas Warmth Campaign

The Godfrey Hotel Boston - Social Media Opening Announcements

The Middle East's first ever Shazam powered F&B campaign

Two Bellmen
 

Best in Live Events

#AirbnbSundance LIVE

#GoodIsWinning Campaign Engages Pope Francis with US Millennials

#IAmAgent23

2015 iHeartRadio Music Awards

2015 iHeartRadio Music Festival

2015 MTV EMA

Bonnaroo Lineup Announcement Megathon! (BLAM!) 2015

NBCU Cable Entertainment Upfront Social Lounge

The BMW M2 Live Launch

The Westminster Kennel Club, 139th Annual All Breed Dog Show
 

Best in News

AJ+

Lucy The Robot

The New Yorker on Social Media

What Is Code?

Best in Non-Profit

#BigTobaccoBeLike

#GiveAShit by WaterAid

#HavasPeepShow

American Society for Microbiology 2015 Agar Art Contest

Crossroads Community Street Fare Social Campaign

Love Has No Labels

Nicebot

The #62MillionGirls Yearbook

The Genius of Play
 

Best in Pets and Animals

Adopt A Life Partner

I Get Beggin'

RuffLife

Zico Coconut Water Taps "Spokespawson" for #DogDaysofWinter Campaign
 

Best in Retail and E-Commerce

Allston Christmas

Casper: Bringing Bedtime Back

eBay Social Incubator

Generation Tux Dominates New Year's Eve & Launches a New Tradition

How HSN Took 1 Million+ People to the Serena Williams NYFW Show

Live The Fresh Blade Shave

Lucy The Robot

The Chubbies Man Model Search

The Lookbook by Bravo

Three seconds that revolutionized retail


Best in Technology

Burglar on Demand

Lucy The Robot

Motorola: #MotoSelfieStick

Sony Mobile recruits spies on Twitter with #SiJetaisUnEspion (If I were an agent)

Uber Safe
 

Best in Television

Ash vs Evil Dead - The Most Groovy Social TV Campaign of 2015. Maybe Ever.

BoJack Horseman Season 2

Empire: 2015 Social Media Campaign

Lucy The Robot

Netflix Narcos Original Series Social Media Campaign

Os Dez Mandamentos

Saturday Night Live: SNL 40

The Tonight Show starring Jimmy Fallon

The Voice

The World Through Mr. Robot

Best in Wine, Beer & Spirits

Cuervo Shot Sized Content

Hockey Heaven

My Tales of Whisky Yule Log

Best in Travel and Tourism

Blah Airlines

Airlines for America: #WhyWeFly

Let Hawaii Happen - A Surprise Wedding

Transavia - Ticket to the Eclipse

WestJet Christmas Miracle: 12,000 mini miracles

Emirates Be There Campaign
 

Best in Sports

#GronkIsMyCoPilot

#MyPlayoffsMoment

Anyone up for H-O-R-S-E?

Bleacher Report: The Social Voice of Sports

Chicago Blackhawks #WhatsYourGoal Campaign

Los Angeles Kings Fan Appreciation Night on Snapchat

MLB Network's #WeKnowPostseason

Sunoco Burnt Rubber

World Wrestling Entertainment (WWE)
 

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