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TGI Friday’s has selected a team led by Publicis to handle creative and media duties on its estimated $90 million advertising account after a review, the restarateur has confirmed.
The Publicis Groupe agency, which pitched with sister shops Digitas in New York and Spark in Chicago, succeeds Interpublic Group’s Deutsch/LA in Marina del Rey, Calif., which did not defend.
The other finalists were IPG’s The Martin Agency in Richmond, Va., and independents Doner in Southfield, Mich., and Cramer-Krasselt in Chicago.
Joanne Davis Consulting in New York managed the search.
Final
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