Texas Museum Retains Anderson Marketing | Adweek Texas Museum Retains Anderson Marketing | Adweek
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Texas Museum Retains Anderson Marketing

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DALLAS Anderson Marketing Group has been awarded an assignment from the Institute of Texan Cultures at the University of Texas at San Antonio, the shop said.

The San Antonio shop won the business in a review with undisclosed regional agencies. Anderson will initially conduct research and develop a marketing plan to increase attendance at the institute and its annual Texas Folklife Festival.

"The Institute of Texan Cultures is an extremely important venue in the state of Texas because it is the only one of its kind that focuses on the multi-cultural makeup of Texas," said shop president Julius Germano. "It is also an important landmark in the San
Antonio community and enhances our tourism industry."

The client, which serves as a museum and educational center, handles media internally.

Billings are undisclosed.