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DALLAS One of the pioneers in the development of voice over Internet telephony plans to raise its profile with a $500,000 print campaign developed by Construction Advertising and Design.
EADS Telecom North America, a Frisco, Texas-based subsidiary of European defense and aerospace giant EADS (European Aeronautics Defense and Space), is targeting data and telecommunications managers with the ad campaign that is breaking in the trade press this year.
“We’ve chosen the [publications] that have the more sophisticated readers,” said Kyle Priest, vice president of marketing for EADS Telecom.
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