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Team One Advertising plans to turn consumers into creatives with an interactive Lexus IS 300 contest and sweepstakes.
The IS 300 Sufficiently Radical Contest will invite consumers to visit www.lexus.com and create an actual TV commercial to air on ABC’s mega-hit game show Who Wants to Be a Millionaire.
“Contests always attract a lot of people who may or may not be in your target but this takes them to the next step of engaging them,” said Robin Pisz, national interactive marketing manager for Lexus, Torrance, Calif.
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