TBWA/London Names Laurentino New Creative Chief | Adweek TBWA/London Names Laurentino New Creative Chief | Adweek
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TBWA/London Names Laurentino New Creative Chief

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TBWA/London has moved quickly to find a new creative chief, as Mark Hunter leaves to become chief creative officer of Deutsch/LA.

Succeeding Hunter as executive creative director at the London agency is André Laurentino (pictured), a former top creative at Lew’Lara/TBWA in Sao Paulo. Most recently, he was a group cd at DM9DDB in Sao Paulo. Laurentino, who starts next month, will oversee a department of 60 and will report to Robert Harwood-Matthews, TBWA’s U.K. president.

Hunter had been the top creative since the spring of 2009. In addition to local clients, the office works on many of the Omnicom Group shop’s global clients, including Mars, Absolut, Nissan and Apple.

Laurentino spent just a month at Omnicom’s DM9DDB, leaving in December to pursue the London offer. Before that, the 38-year-old Brazilian spent seven years at Lew’Lara/TBWA, joining as a copywriter in 2003, and later, rising to cd (in 2005) and ecd (2006).

Beyond ads, Laurentino’s resume includes a TV series that he wrote for Brazil’s largest network, as well as a novel, The Passion of Amancio Amaro.

Harwood-Matthews described the new ecd as “smart, super modern [and] highly accomplished with eclectic experience.” Laurentino, in turn, said he looked forward to working in London, which he described as “an iconic marketplace.”

Beyond Harwood-Matthews and Laurentino, TBWA/London’s management team includes chief strategy officer Zaid Al-Zaidy and managing director Andy DeGroose.