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Consolidating digital out-of-home networks in casual dining chains, TargetCast Networks announced Tuesday (Sept. 22) it acquired Ripple TV, for undisclosed terms.
The deal brings together Ripple’s network in 650 “fast casual” locations such as Borders, The Coffee Bean and Tully’s Coffee with TCN’s network across 750 “casual dining” locations such as Applebee’s, Chili’s and Hooter’s, for a combined reach of about 3.9 weekly viewers, per Nielsen.
John McMenamin, CEO of Ripple, will remain with the combined company as chief revenue officer, reporting to Jerry Hall, president and CEO of TCN.
With TCN’s acquisition of Ripple, there are now two major companies offering digital out-of-home networks in quick-service and casual dining chains.
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