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Here’s a college "scholarship" you probably wish you had at school: one offering enough flip-flops for you and all the people with whom you shared dorm bathrooms. It’s all part of a new back-to-school Target promotion providing a lot of the essentials in student life: beanbag chairs, blenders, microwaves and grills, and that staple of university diets, cereal.
As Target’s relationship with Wieden + Kennedy winds down, the Portland agency created a new pitch that invites students to enter three separate rounds of competitions to win one of the 16 ‘Target Stuff Scholarships’ which offer everything from an electric toothbrush and year’s supply of toothpaste to dorm furnishings and cooking gear to a printer, paper and four years’ worth of ink.
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