Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Taco Bell “Drive-Thru Diet.” Seriously? You must have seen the audacious campaign by now. The fast-food chain is trying to cash in on all those (usually short-lived) resolutions to slim down this month by promoting menu items with less fat and calories via its own Jared-style weight-loss success story. In a spot from Draftfcb that at first seems like it spoofs all of the diet pitches populating the airwaves these days, Christine earnestly explains that she wanted to lose weight but didn’t want to sacrifice her daily fast-food indulgence.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in