Taco Bell Does 'Assessment' Of Field Marketing Agencies

LOS ANGELES-Taco Bell is “evaluating” its field marketing agencies as part of a national “assessment” of its local promotional needs, said Michael Markowitz, a consultant to the Irvine, Calif.-based fast-food giant.
Bozell Worldwide handles field marketing for Taco Bell in 60-65 percent of the nation’s major markets. The agency’s Costa Mesa, Calif., office, which lost the creative portion of Taco Bell’s estimated $200 million account to TBWA Chiat/Day in Venice, Calif., earlier this year, still handles the company’s national media buying business.