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Unlike his hip-hop brethren, some of whom have turned brand shilling into a second career, Eminem has largely been an endorsement holdout—until this past Sunday, that is.
The Detroit-based rapper picked this year’s Super Bowl as his coming-out-as-a-product-endorser party, starring in ads for PepsiCo’s Lipton Brisk tea and Chrysler. The two-minute Chrysler commercial, the longest spot to ever air during the big game, quickly became one of the most buzzed-about and often-cited favorites of the day.
Those
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